In a world overflowing with information, finding a truly impactful book can feel like discovering a rare gem. Scott MacKenzie, founder and CEO of PFW Advisors, shared his favorite reads, each offering profound lessons in resilience, leadership, and purpose. Here’s a closer look at the books that have inspired him and the key takeaways they provide.

Shoe Dog by Phil Knight

A Startup Story Like No Other

Phil Knight's memoir isn't just a business book—it's a raw, honest journey of entrepreneurship that reads more like an adventure novel than a corporate biography. As the founder of Nike, Knight takes readers through the tumultuous early days of what would become one of the world's most recognizable brands.

The book reveals how Nike started as a crazy dream of a young man selling shoes from the trunk of his car to becoming a global brand that revolutionized athletic wear. Knight's vulnerability in sharing his struggles and doubts makes this book incredibly relatable to anyone pursuing a seemingly impossible dream. As Scott noted, even a now-global powerhouse like Nike had to weather storms of uncertainty and setbacks before finding its footing.

"Phil Knight started Nike by selling shoes from his parents's house and faced constant challenges with production, costs, and moving operations from country to country. The key takeaway is resilience—overcoming challenges and never giving up." – Scott

Lessons Learned

• Persistence is not just a virtue; it's a necessity in entrepreneurship
• Vision matters more than perfect planning
• Embracing uncertainty can lead to extraordinary success

Start With Why by Simon Sinek

Understanding True Leadership

Simon Sinek's groundbreaking first book goes beyond traditional leadership advice. It challenges readers to dig deeper into the fundamental question: Why do we do what we do? Sinek argues that the most successful individuals and organizations are those who can clearly articulate their fundamental purpose. It's not about what you do, but why you do it.

Using examples like Apple’s revolutionary approach to innovation, Sinek demonstrates that organizations with a clear sense of purpose outperform those who merely focus on what they do or how they do it. For Scott, the lessons in this book transcend business, offering valuable insights for personal and professional growth alike.

"It’s about understanding why your organization exists beyond just math or finances. I love this book so much because I incorporate the concept into my investing techniques. When clients know their 'why'—financial freedom, family security—it shapes everything they do." – Scott

Lessons Learned

• Purpose drives inspiration more than tactics
• Great leaders and organizations are defined by their core belief
• Motivation comes from understanding the deeper meaning behind actions

Extreme Ownership by Jocko Willink and Leif Babin

Leadership Lessons from Navy SEALs

Written by two former Navy SEAL commanders, this book translates military leadership principles into actionable strategies for business and personal life. The authors demonstrate how the principles that keep Navy SEALs alive in combat can be applied to overcome challenges in any environment. The core message is powerful: you are responsible for everything in your world. 

Through gripping military stories, Willink and Babin show how taking complete ownership can transform leadership and team dynamics. Scott believes this book is essential for any leader looking to cultivate a culture of accountability and growth.

"The premise is that you’re fully responsible for whatever happens, down to the smallest detail. Even when things go right, there’s always room to grow. It’s about being critical and humble enough to learn more." – Scott

Lessons Learned

• True leadership means taking complete responsibility
• Blame is never productive; solutions are
• Discipline equals freedom

Bonus Mention: Unbroken by Laura Hillenbrand

This powerful biography chronicles the life of Louis Zamperini, an Olympic runner who endured unimaginable and disabling hardships after becoming a POW during World War II. Zamperini’s story is one of triumph over overwhelming adversity. His ability to move beyond bitterness and choose forgiveness offers a timeless lesson in resilience and grace.

"After all the traumatic experiences (Louis Zamperini experienced)—being on a raft, tortured, and permanently injured—he found the faith to forgive those who hurt him. It’s about surviving and thriving through adversity." – Scott

Scott’s Reflections

Across these books, some common themes emerge: resilience in the face of challenges, understanding your purpose, and striving for growth. Each book, however, brings its own unique perspective:

• Shoe Dog highlights the grit required to start from nothing.
• Start With Why inspires purpose-driven leadership.
• Extreme Ownership emphasizes personal accountability.
• Unbroken showcases the power of forgiveness.

Scott appreciates the blend of real-world stories and practical advice in these books. Whether it’s Phil Knight’s candid retelling of his struggles, Sinek’s thought-provoking case studies, or the SEALs’ gripping military narratives, each author uses storytelling to leave a lasting impression.

"These books shaped the way I think about business, leadership, and life. Whether you’re building a business, investing, or navigating personal challenges, they offer valuable lessons."

Scott’s book recommendations remind us of the power of stories to inspire and guide us. Whether you’re seeking motivation, practical advice, or a new perspective, these titles are a great place to start. These books are more than just recommendations—they're invitations to transform your perspective. They challenge you to think differently about leadership, purpose, and personal potential. Each offers a unique and powerful perspective that could be a game-changer in your personal or professional life.

Want to dive deeper into these insights? Book a meeting with Scott today and learn how the lessons gleaned from these books can help your financial journey. 

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